#strategy

Build data-driven content marketing program. Strategy: 1. Conduct keyword research and topic clustering. 2. Define content pillars aligned with buyer journey. 3. Create 90-day editorial calendar with content mix. 4. Develop content templates (blog posts, whitepapers, case studies). 5. Implement SEO optimization checklist. 6. Set up content distribution plan (social, email, partnerships). 7. Create content promotion workflows. 8. Establish KPIs and analytics tracking. Include content repurposing strategy and performance benchmarks.

Create a comprehensive Business Model Canvas. Nine building blocks: 1. Customer Segments (target personas). 2. Value Propositions (unique benefits). 3. Channels (distribution and sales). 4. Customer Relationships (acquisition and retention). 5. Revenue Streams (pricing models). 6. Key Resources (assets required). 7. Key Activities (core operations). 8. Key Partnerships (strategic alliances). 9. Cost Structure (fixed and variable costs). Use visual layout with sticky-note style. Validate each block with customer interviews.

Perform in-depth competitive analysis for market positioning. Research areas: 1. Competitor identification and categorization (direct, indirect, emerging). 2. Feature comparison matrix across 10+ dimensions. 3. Pricing strategy analysis (tiers, discounts, packaging). 4. Marketing positioning and messaging audit. 5. Customer review sentiment analysis. 6. Market share estimation and growth trends. Deliver actionable insights on differentiation opportunities and competitive gaps to exploit.

Calculate market size using TAM/SAM/SOM framework. Methodology: 1. TAM (Total Addressable Market) - top-down using industry reports. 2. SAM (Serviceable Addressable Market) - segment you can realistically target. 3. SOM (Serviceable Obtainable Market) - realistic market share in 3-5 years. Use multiple approaches: top-down (market research), bottom-up (unit economics), and value theory. Show calculations with clear assumptions. Visualize as nested circles or funnel. Include growth rate projections and market trends analysis.

Analyze competitors comprehensively. Framework: 1. Identify direct and indirect competitors. 2. Product/service comparison. 3. Pricing strategy. 4. Marketing channels and messaging. 5. Strengths and weaknesses. 6. Market positioning. 7. Customer reviews analysis. 8. Technology stack (for tech companies). Use tools like SimilarWeb, SEMrush. Create comparison matrix. Find white space opportunities.

Optimize pricing strategy. Models: 1. Cost-plus (cost + margin). 2. Value-based (customer willingness to pay). 3. Competitive (market rates). 4. Penetration (low to gain share). 5. Premium (high for positioning). 6. Freemium (free + paid tiers). 7. Usage-based. 8. Dynamic pricing. Test with A/B experiments. Anchor with high tier. Use decoy pricing. Regularly review and adjust. Price is a lever for positioning.

Conduct SWOT analysis. Framework: 1. Strengths (internal positives). 2. Weaknesses (internal negatives). 3. Opportunities (external positives). 4. Threats (external negatives). Process: Brainstorm each quadrant, prioritize items, develop strategies (SO: leverage strengths for opportunities, WO: address weaknesses to capture opportunities, ST: use strengths to mitigate threats, WT: defensive plan). Use for strategic decisions and positioning.

Develop a data-driven pricing strategy. Approaches to evaluate: 1. Cost-plus pricing (margin-based). 2. Value-based pricing (willingness to pay). 3. Competitive pricing (market benchmarking). 4. Freemium vs tiered models. 5. Usage-based vs flat-rate. Conduct price sensitivity analysis using Van Westendorp method. Test pricing with A/B experiments. Create pricing page with psychological anchoring. Include revenue impact projections for each strategy. Recommend optimal approach with rationale.

Act as a Head of Product. I have a list of 20 potential features for our next quarterly roadmap. Our key business goals are to increase user retention and expand into a new market segment. Use a prioritization framework like RICE (Reach, Impact, Confidence, Effort) or MoSCoW (Must-have, Should-have, Could-have, Won't-have) to help me decide which features to focus on. Explain your reasoning.

Conduct stakeholder analysis for change management. Framework: 1. Identify all stakeholders (internal and external). 2. Assess power/influence and interest levels. 3. Plot on 2x2 matrix (Manage Closely, Keep Satisfied, Keep Informed, Monitor). 4. Develop engagement strategy for each quadrant. 5. Create communication plan with frequency and channels. 6. Track sentiment and concerns over time. Use for product launches, org changes, or strategic initiatives. Include RACI matrix for decision-making clarity.

Implement OKRs effectively. Structure: 1. Objective (what you want to achieve - qualitative). 2. Key Results (how you measure - quantitative, 3-5 per objective). 3. Quarterly cadence. 4. Company, team, and individual OKRs. 5. Ambitious yet achievable (70% completion is good). 6. Regular check-ins. 7. Public visibility. 8. Separate from performance reviews. Focus on outcomes not outputs. Align across organization.

Visualize every touchpoint a customer has with your brand. Phases: Awareness -> Consideration -> Purchase -> Retention -> Advocacy. UI includes: 1. Expandable 'Pain Point' nodes. 2. 'Emotional state' curve chart. 3. Channel breakdown (Ads vs Organic). 4. Key 'Zero Moment of Truth' highlights. Pro-level marketing asset.

Create a strategic product roadmap for the next 3 quarters. Framework: 1. Theme-based organization (not feature list). 2. Now/Next/Later timeline visualization. 3. Strategic initiatives aligned to company OKRs. 4. Customer impact and business value scoring. 5. Resource allocation and dependencies. 6. Success metrics for each initiative. Use tools like ProductPlan or Aha!. Balance innovation vs maintenance. Include stakeholder communication plan. Update monthly based on learnings.

Conduct a comprehensive SWOT analysis for strategic planning. Framework: 1. Strengths (internal capabilities and competitive advantages). 2. Weaknesses (internal limitations and gaps). 3. Opportunities (external market trends and growth areas). 4. Threats (competitive pressures and market risks). For each quadrant, provide 5-7 specific, actionable items. Create a 2x2 matrix visualization. Follow with strategic initiatives that leverage strengths and opportunities while addressing weaknesses and threats.

Navigate complex enterprise deals with stakeholder maps. Identify roles: Economic Buyer (budget owner), Champion (internal advocate), Technical Buyer (evaluates solution), End Users (day-to-day users), Influencers (sway opinion), Blocker (resistant to change). For each stakeholder: document name, title, priorities, concerns, relationship status (cold/warm/hot). Map influence level (high/medium/low) and support level (advocate/neutral/blocker). Strategy: 1. Engage champion first. 2. Multi-thread (meet multiple stakeholders). 3. Address blockers' concerns directly. 4. Provide tailored materials for each role. Update map after every interaction. Share with sales team. Critical for deals over $50k.

Conduct M&A due diligence. Checklist: 1. Financial (3+ years statements, audit). 2. Legal (contracts, litigation, IP). 3. Commercial (customers, retention, pipeline). 4. Technical (code quality, tech debt, security). 5. Team (org chart, key person risk). 6. Operations (scalability, dependencies). 7. Cultural fit. 8. Synergies identification. Use data room. Bring advisors (legal, financial, technical). Red flags: declining metrics, customer concentration, legal issues.

Create business model with canvas. Components: 1. Value Propositions (what you offer). 2. Customer Segments (who you serve). 3. Channels (how customers find you). 4. Customer Relationships (engagement type). 5. Revenue Streams (how you make money). 6. Key Resources (assets needed). 7. Key Activities (what you do). 8. Key Partnerships (who helps). 9. Cost Structure (expenses). Use for lean validation and iteration.

Execute impactful product launches. Campaign phases: 1. Pre-launch (teasers, waitlist). 2. Launch day (coordinated announcements). 3. Post-launch (sustained momentum). 4. Multi-channel approach (email, social, PR). 5. Influencer and partner activation. 6. Limited-time offers for urgency. 7. Product demo content. 8. Collect and showcase early reviews. Use Product Hunt for tech products. Create FOMO.