#market-sizing

Calculate market size using TAM/SAM/SOM framework. Methodology: 1. TAM (Total Addressable Market) - top-down using industry reports. 2. SAM (Serviceable Addressable Market) - segment you can realistically target. 3. SOM (Serviceable Obtainable Market) - realistic market share in 3-5 years. Use multiple approaches: top-down (market research), bottom-up (unit economics), and value theory. Show calculations with clear assumptions. Visualize as nested circles or funnel. Include growth rate projections and market trends analysis.

Conduct thorough market research to validate product opportunities. Research methodology: 1. Primary research: direct customer interviews, surveys, focus groups. 2. Secondary research: industry reports, competitor analysis, market data. 3. Observational research: user behavior analytics, ethnographic studies. Market sizing: 1. Total Addressable Market (TAM): entire market opportunity. 2. Serviceable Addressable Market (SAM): portion you can realistically target. 3. Serviceable Obtainable Market (SOM): market share you can capture. Validation techniques: 1. Customer interviews: problem validation, solution testing. 2. Landing page tests: measure interest before building. 3. Concierge MVP: manual delivery before automation. 4. Wizard of Oz testing: fake backend to test frontend experience. Research tools: 1. Survey platforms: Typeform, SurveyMonkey for quantitative data. 2. Interview tools: Calendly, Zoom, User Interviews for scheduling. 3. Analytics: Hotjar, FullStory for behavior observation. Synthesis: translate research into actionable product insights, persona updates, feature prioritization.