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Calculate market size using TAM/SAM/SOM framework. Methodology: 1. TAM (Total Addressable Market) - top-down using industry reports. 2. SAM (Serviceable Addressable Market) - segment you can realistically target. 3. SOM (Serviceable Obtainable Market) - realistic market share in 3-5 years. Use multi...
Conduct thorough market research to validate product opportunities. Research methodology: 1. Primary research: direct customer interviews, surveys, focus groups. 2. Secondary research: industry reports, competitor analysis, market data. 3. Observational research: user behavior analytics, ethnographi...
