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Calculate market size using TAM/SAM/SOM framework. Methodology: 1. TAM (Total Addressable Market) - top-down using industry reports. 2. SAM (Serviceable Addressable Market) - segment you can realistically target. 3. SOM (Serviceable Obtainable Market) - realistic market share in 3-5 years. Use multi...
Build a break-even analysis tool for business planning. Calculations: 1. Fixed costs (rent, salaries, software). 2. Variable costs per unit (COGS, commissions). 3. Price per unit and contribution margin. 4. Break-even point in units and revenue. 5. Margin of safety percentage. 6. Profit/loss at diff...
Analyze competitors comprehensively. Framework: 1. Identify direct and indirect competitors. 2. Product/service comparison. 3. Pricing strategy. 4. Marketing channels and messaging. 5. Strengths and weaknesses. 6. Market positioning. 7. Customer reviews analysis. 8. Technology stack (for tech compan...
Analyze unit economics. Framework: 1. Revenue per unit. 2. Variable cost per unit. 3. Contribution margin (revenue - variable costs). 4. Fixed costs allocation. 5. Breakeven point (fixed costs ÷ contribution margin). 6. CAC payback period. 7. LTV to CAC ratio. 8. Gross margin percentage. Must be pos...
Conduct SWOT analysis. Framework: 1. Strengths (internal positives). 2. Weaknesses (internal negatives). 3. Opportunities (external positives). 4. Threats (external negatives). Process: Brainstorm each quadrant, prioritize items, develop strategies (SO: leverage strengths for opportunities, WO: addr...
Conduct stakeholder analysis for change management. Framework: 1. Identify all stakeholders (internal and external). 2. Assess power/influence and interest levels. 3. Plot on 2x2 matrix (Manage Closely, Keep Satisfied, Keep Informed, Monitor). 4. Develop engagement strategy for each quadrant. 5. Cre...
Conduct a comprehensive SWOT analysis for strategic planning. Framework: 1. Strengths (internal capabilities and competitive advantages). 2. Weaknesses (internal limitations and gaps). 3. Opportunities (external market trends and growth areas). 4. Threats (competitive pressures and market risks). Fo...
