#analysis

Build a break-even analysis tool for business planning. Calculations: 1. Fixed costs (rent, salaries, software). 2. Variable costs per unit (COGS, commissions). 3. Price per unit and contribution margin. 4. Break-even point in units and revenue. 5. Margin of safety percentage. 6. Profit/loss at different volume scenarios. Create interactive calculator with charts showing break-even point visually. Include what-if analysis for pricing and cost changes. Provide interpretation guide for non-financial users.

Calculate market size using TAM/SAM/SOM framework. Methodology: 1. TAM (Total Addressable Market) - top-down using industry reports. 2. SAM (Serviceable Addressable Market) - segment you can realistically target. 3. SOM (Serviceable Obtainable Market) - realistic market share in 3-5 years. Use multiple approaches: top-down (market research), bottom-up (unit economics), and value theory. Show calculations with clear assumptions. Visualize as nested circles or funnel. Include growth rate projections and market trends analysis.

Analyze competitors comprehensively. Framework: 1. Identify direct and indirect competitors. 2. Product/service comparison. 3. Pricing strategy. 4. Marketing channels and messaging. 5. Strengths and weaknesses. 6. Market positioning. 7. Customer reviews analysis. 8. Technology stack (for tech companies). Use tools like SimilarWeb, SEMrush. Create comparison matrix. Find white space opportunities.

Analyze unit economics. Framework: 1. Revenue per unit. 2. Variable cost per unit. 3. Contribution margin (revenue - variable costs). 4. Fixed costs allocation. 5. Breakeven point (fixed costs ÷ contribution margin). 6. CAC payback period. 7. LTV to CAC ratio. 8. Gross margin percentage. Must be positive at unit level for viability. Economies of scale improve metrics. Model different scenarios.

Conduct SWOT analysis. Framework: 1. Strengths (internal positives). 2. Weaknesses (internal negatives). 3. Opportunities (external positives). 4. Threats (external negatives). Process: Brainstorm each quadrant, prioritize items, develop strategies (SO: leverage strengths for opportunities, WO: address weaknesses to capture opportunities, ST: use strengths to mitigate threats, WT: defensive plan). Use for strategic decisions and positioning.

Conduct stakeholder analysis for change management. Framework: 1. Identify all stakeholders (internal and external). 2. Assess power/influence and interest levels. 3. Plot on 2x2 matrix (Manage Closely, Keep Satisfied, Keep Informed, Monitor). 4. Develop engagement strategy for each quadrant. 5. Create communication plan with frequency and channels. 6. Track sentiment and concerns over time. Use for product launches, org changes, or strategic initiatives. Include RACI matrix for decision-making clarity.

Conduct a comprehensive SWOT analysis for strategic planning. Framework: 1. Strengths (internal capabilities and competitive advantages). 2. Weaknesses (internal limitations and gaps). 3. Opportunities (external market trends and growth areas). 4. Threats (competitive pressures and market risks). For each quadrant, provide 5-7 specific, actionable items. Create a 2x2 matrix visualization. Follow with strategic initiatives that leverage strengths and opportunities while addressing weaknesses and threats.