#market-research

Perform in-depth competitive analysis for market positioning. Research areas: 1. Competitor identification and categorization (direct, indirect, emerging). 2. Feature comparison matrix across 10+ dimensions. 3. Pricing strategy analysis (tiers, discounts, packaging). 4. Marketing positioning and messaging audit. 5. Customer review sentiment analysis. 6. Market share estimation and growth trends. Deliver actionable insights on differentiation opportunities and competitive gaps to exploit.

Analyze competitors comprehensively. Framework: 1. Identify direct and indirect competitors. 2. Product/service comparison. 3. Pricing strategy. 4. Marketing channels and messaging. 5. Strengths and weaknesses. 6. Market positioning. 7. Customer reviews analysis. 8. Technology stack (for tech companies). Use tools like SimilarWeb, SEMrush. Create comparison matrix. Find white space opportunities.

Systematically analyze competitors to inform product strategy. Analysis dimensions: 1. Core features (what they offer). 2. User experience (ease of use, design quality). 3. Pricing strategy (freemium, subscription, one-time). 4. Target market (enterprise vs. SMB vs. consumer). 5. Distribution channels (direct, partners, app stores). Research methods: 1. Hands-on product testing (sign up, use key features). 2. Review analysis (App Store, G2, TrustPilot). 3. Social listening (Reddit, Twitter mentions). 4. Traffic analysis (SimilarWeb, Ahrefs). 5. Job postings (what they're building). Deliverable: competitive matrix comparing features, pricing, strengths/weaknesses. Update quarterly. Strategic insights: identify white space opportunities, price positioning, feature gaps. Avoid copying directly; focus on customer jobs-to-be-done that competitors miss.

Conduct thorough market research to validate product opportunities. Research methodology: 1. Primary research: direct customer interviews, surveys, focus groups. 2. Secondary research: industry reports, competitor analysis, market data. 3. Observational research: user behavior analytics, ethnographic studies. Market sizing: 1. Total Addressable Market (TAM): entire market opportunity. 2. Serviceable Addressable Market (SAM): portion you can realistically target. 3. Serviceable Obtainable Market (SOM): market share you can capture. Validation techniques: 1. Customer interviews: problem validation, solution testing. 2. Landing page tests: measure interest before building. 3. Concierge MVP: manual delivery before automation. 4. Wizard of Oz testing: fake backend to test frontend experience. Research tools: 1. Survey platforms: Typeform, SurveyMonkey for quantitative data. 2. Interview tools: Calendly, Zoom, User Interviews for scheduling. 3. Analytics: Hotjar, FullStory for behavior observation. Synthesis: translate research into actionable product insights, persona updates, feature prioritization.