#content-marketing

A professional editorial calendar for multi-channel marketing. Features: 1. Drag-and-drop posts between dates. 2. Color-coded channel tags (IG, YT, Blog). 3. 'Idea Bank' sidebar. 4. Team collaboration comments. 5. Auto-publish status indicators. Optimized for large teams managing 100+ posts per month.

Build data-driven content marketing program. Strategy: 1. Conduct keyword research and topic clustering. 2. Define content pillars aligned with buyer journey. 3. Create 90-day editorial calendar with content mix. 4. Develop content templates (blog posts, whitepapers, case studies). 5. Implement SEO optimization checklist. 6. Set up content distribution plan (social, email, partnerships). 7. Create content promotion workflows. 8. Establish KPIs and analytics tracking. Include content repurposing strategy and performance benchmarks.

Develop comprehensive content marketing strategies with creation workflows and multi-channel distribution plans. Content strategy framework: 1. Audience research: buyer personas, pain points, content consumption preferences, journey stage alignment. 2. Competitive analysis: content gaps, successful formats, differentiation opportunities, SERP analysis. 3. Content pillars: expertise areas, consistent themes, brand messaging, thought leadership topics. Content creation process: 1. Editorial calendar: content themes, seasonal planning, production timelines, resource allocation. 2. Content formats: blog posts (1500-2500 words), infographics, videos, podcasts, case studies, whitepapers. 3. SEO integration: keyword research, topic clusters, internal linking, search intent optimization. Distribution strategy: 1. Owned media: company blog, website, email newsletter, social media profiles. 2. Earned media: guest posting, PR outreach, influencer mentions, media coverage. 3. Paid promotion: content amplification, social media ads, native advertising, sponsored content. Content repurposing: 1. Blog post → infographic → video → social posts → email series → podcast episode. 2. Long-form content breakdown: chapters, key points, quotes, statistics extraction. 3. Platform optimization: LinkedIn articles, Twitter threads, Instagram carousels, TikTok videos. Performance measurement: 1. Engagement metrics: time on page, bounce rate, social shares, comments, saves. 2. Conversion metrics: lead generation, email signups, demo requests, sales attribution. 3. SEO impact: organic traffic growth, keyword rankings, backlink acquisition. Content governance: brand voice guidelines, approval workflows, compliance review, performance benchmarks for continuous optimization.

Optimize a blog post for search engines and readability. Checklist: 1. Target keyword in H1, first paragraph, and URL slug. 2. Use semantic keywords and LSI terms naturally. 3. Structure with H2/H3 subheadings every 300 words. 4. Add internal links to 3-5 related posts. 5. Include meta description (155 chars) and alt text for images. 6. Aim for 1500-2500 words with Flesch reading score 60+. Provide content brief template with search intent analysis.

Build brand through podcasting. Strategy: 1. Niche topic with target audience. 2. Consistent publishing schedule. 3. Professional audio quality. 4. Guest strategy for cross-promotion. 5. Show notes with SEO optimization. 6. Audiograms for social promotion. 7. Transcripts for accessibility and SEO. 8. Call-to-actions for conversion. Distribute to all platforms. Leverage Spotify and Apple Podcasts.

Create SEO-optimized content that ranks well while providing genuine value to readers. Keyword research: 1. Primary keyword: 1-3 times in first 100 words, naturally integrated. 2. Secondary keywords: related terms throughout content. 3. Long-tail keywords: specific phrases with lower competition. 4. Search intent: informational, navigational, commercial, transactional. Content structure: 1. Title tag: primary keyword within 60 characters. 2. Meta description: compelling summary within 155 characters. 3. H1: single header with primary keyword. 4. H2-H6: logical hierarchy with secondary keywords. 5. Internal links: 2-5 relevant internal pages. On-page optimization: 1. URL structure: descriptive, keyword-included, hyphen-separated. 2. Image alt text: descriptive with keywords where natural. 3. Content length: 1500+ words for competitive terms. 4. Readability: short paragraphs, bullet points, transitions. Content quality factors: 1. E-A-T: expertise, authoritativeness, trustworthiness. 2. User engagement: time on page, bounce rate, social shares. Tools: Google Keyword Planner, Semrush, Yoast SEO plugin, Grammarly for readability.

Develop content marketing strategy. Framework: 1. Audience personas and pain points. 2. Content pillars for expertise. 3. Editorial calendar with consistency. 4. SEO-optimized blog posts. 5. Internal linking structure. 6. Content upgrades and lead magnets. 7. Repurposing across channels. 8. Performance measurement and iteration. Focus on E-E-A-T. Aim for comprehensive, valuable content.

Develop cohesive content strategy across multiple platforms and formats. Platform optimization: 1. Instagram: 1080×1080 square images, 9:16 stories, carousel posts for engagement. 2. LinkedIn: professional tone, 1200×628 link previews, native video performs 5x better. 3. TikTok: vertical 9:16 format, 15-60 seconds, trending audio integration. 4. YouTube: custom thumbnails, 16:9 aspect ratio, eye-catching titles under 60 characters. Content pillars (80/20 rule): 80% valuable content (educational, entertaining), 20% promotional. Editorial calendar: 1. Content themes by weekday (Monday motivation, Wednesday wisdom). 2. Seasonal campaigns: holiday content, industry events, product launches. 3. Content recycling: one core idea adapted for 5-7 different formats. Production workflow: 1. Batch creation: film multiple pieces in single session. 2. Template systems: consistent branding across platforms. 3. Approval process: stakeholder review, compliance checking. Analytics: engagement rates by platform, content type performance, optimal posting times analysis.