#go-to-market

Comprehensive product launch checklist across teams. Categories: 1. Product (feature complete, tested, documented). 2. Engineering (deployed, monitored, rollback plan). 3. Design (UI polished, onboarding flow). 4. Marketing (landing page, blog post, email campaign). 5. Sales (pitch deck, demo, pricing). 6. Support (help docs, FAQs, training). 7. Legal (terms updated, compliance). Timeline: 4 weeks pre-launch to 2 weeks post-launch. Assign owners and deadlines. Track in project management tool.

Execute successful product launches with comprehensive checklist. Pre-launch (4 weeks): 1. Beta testing with select customers, gather feedback. 2. Documentation: user guides, FAQ, API docs if applicable. 3. Support training: brief customer success team on new features. 4. Marketing materials: landing pages, email campaigns, blog posts. 5. Analytics setup: tracking for new feature adoption. Launch week: 1. Feature flag rollout (gradual 1% → 10% → 50% → 100%). 2. Announcement email to existing users. 3. Social media posts with screenshots/videos. 4. Press outreach for major releases. 5. Monitor support channels for questions/issues. Post-launch (2 weeks): 1. Adoption metrics review. 2. User feedback collection and analysis. 3. Bug triage and hotfixes. 4. Success metrics evaluation vs. goals. 5. Retrospective with team on what worked/what didn't.

Execute impactful product launches. Campaign phases: 1. Pre-launch (teasers, waitlist). 2. Launch day (coordinated announcements). 3. Post-launch (sustained momentum). 4. Multi-channel approach (email, social, PR). 5. Influencer and partner activation. 6. Limited-time offers for urgency. 7. Product demo content. 8. Collect and showcase early reviews. Use Product Hunt for tech products. Create FOMO.