#content-strategy

Develop a comprehensive brand voice and tone guide. Sections: 1. Core values and personality traits. 2. Audience persona analysis. 3. Voice (what we say) vs Tone (how we say it). 4. Do's and Don'ts with concrete examples. 5. Guidelines for different channels (social, email, support). 6. Grammar and style rules (dates, numbers, capitalization). 7. Inclusive language policy. 8. Review and approval workflow. Include 'Before and After' copy examples.

Create engaging social media marketing campaigns with platform-specific strategies and community building tactics. Platform optimization: 1. Facebook: video content (60% engagement boost), Facebook Groups, live streaming, Stories format. 2. Instagram: high-quality visuals, Reels (22x more reach), hashtag strategy (5-10 relevant tags), influencer partnerships. 3. LinkedIn: professional content, industry insights, thought leadership, employee advocacy programs. 4. TikTok: trending audio, behind-the-scenes, user-generated content, hashtag challenges. Content creation framework: 1. 80/20 rule: 80% valuable content, 20% promotional, consistent brand voice across platforms. 2. Content pillars: educational (30%), entertaining (25%), inspirational (25%), promotional (20%). 3. Visual consistency: brand colors, fonts, logo placement, template designs for recognition. Engagement strategies: 1. Community management: respond within 2 hours, personalized responses, proactive engagement. 2. User-generated content: branded hashtags, contests, customer spotlights, reposting strategy. 3. Live content: Q&A sessions, product launches, behind-the-scenes, real-time interaction. Analytics and optimization: 1. Key metrics: engagement rate (3-5% good), reach, impressions, follower growth rate. 2. Content performance: video completion rates, click-through rates, save rates, share rates. 3. Audience insights: demographics, optimal posting times, content preferences. Influencer collaboration: micro-influencers (1K-100K followers), authentic partnerships, contract negotiations, performance tracking with ROI measurement.

Develop comprehensive content marketing strategies with creation workflows and multi-channel distribution plans. Content strategy framework: 1. Audience research: buyer personas, pain points, content consumption preferences, journey stage alignment. 2. Competitive analysis: content gaps, successful formats, differentiation opportunities, SERP analysis. 3. Content pillars: expertise areas, consistent themes, brand messaging, thought leadership topics. Content creation process: 1. Editorial calendar: content themes, seasonal planning, production timelines, resource allocation. 2. Content formats: blog posts (1500-2500 words), infographics, videos, podcasts, case studies, whitepapers. 3. SEO integration: keyword research, topic clusters, internal linking, search intent optimization. Distribution strategy: 1. Owned media: company blog, website, email newsletter, social media profiles. 2. Earned media: guest posting, PR outreach, influencer mentions, media coverage. 3. Paid promotion: content amplification, social media ads, native advertising, sponsored content. Content repurposing: 1. Blog post → infographic → video → social posts → email series → podcast episode. 2. Long-form content breakdown: chapters, key points, quotes, statistics extraction. 3. Platform optimization: LinkedIn articles, Twitter threads, Instagram carousels, TikTok videos. Performance measurement: 1. Engagement metrics: time on page, bounce rate, social shares, comments, saves. 2. Conversion metrics: lead generation, email signups, demo requests, sales attribution. 3. SEO impact: organic traffic growth, keyword rankings, backlink acquisition. Content governance: brand voice guidelines, approval workflows, compliance review, performance benchmarks for continuous optimization.

Develop comprehensive content strategy with systematic editorial planning. Content audit: 1. Existing content inventory: blog posts, social media, emails, videos. 2. Performance analysis: top-performing topics, formats, publishing times. 3. Gap identification: missing topics, underserved audience segments. Content pillars (80/20 rule): 80% educational/entertaining, 20% promotional. Pillar examples: industry insights, how-to guides, behind-the-scenes, customer stories. Editorial calendar structure: 1. Monthly themes aligned with business goals and seasonal trends. 2. Weekly content mix: 2 blog posts, 5 social posts, 1 newsletter, 1 video. 3. Content formats: articles (1500-2500 words), infographics, podcasts, webinars. Publishing schedule: optimal times based on audience analytics (LinkedIn: Tuesday-Thursday 9-11am, Instagram: Wednesday-Friday 11am-1pm). Content production workflow: ideation → outline → first draft → review → final edit → publish → promote. Tools: CoSchedule for calendar management, Airtable for content database, BuzzSumo for topic research.

Conduct effective keyword research. Process: 1. Identify seed keywords for niche. 2. Use tools (Ahrefs, SEMrush, Google Keyword Planner). 3. Analyze search volume and difficulty. 4. Find long-tail opportunities. 5. Check competitor rankings. 6. Assess search intent (informational, transactional). 7. Group keywords into clusters. 8. Prioritize by ROI potential. Focus on relevance over volume. Target quick wins and long-term plays.

Develop content marketing strategy. Framework: 1. Audience personas and pain points. 2. Content pillars for expertise. 3. Editorial calendar with consistency. 4. SEO-optimized blog posts. 5. Internal linking structure. 6. Content upgrades and lead magnets. 7. Repurposing across channels. 8. Performance measurement and iteration. Focus on E-E-A-T. Aim for comprehensive, valuable content.

Develop cohesive content strategy across multiple platforms and formats. Platform optimization: 1. Instagram: 1080×1080 square images, 9:16 stories, carousel posts for engagement. 2. LinkedIn: professional tone, 1200×628 link previews, native video performs 5x better. 3. TikTok: vertical 9:16 format, 15-60 seconds, trending audio integration. 4. YouTube: custom thumbnails, 16:9 aspect ratio, eye-catching titles under 60 characters. Content pillars (80/20 rule): 80% valuable content (educational, entertaining), 20% promotional. Editorial calendar: 1. Content themes by weekday (Monday motivation, Wednesday wisdom). 2. Seasonal campaigns: holiday content, industry events, product launches. 3. Content recycling: one core idea adapted for 5-7 different formats. Production workflow: 1. Batch creation: film multiple pieces in single session. 2. Template systems: consistent branding across platforms. 3. Approval process: stakeholder review, compliance checking. Analytics: engagement rates by platform, content type performance, optimal posting times analysis.