#social-media-marketing

Create engaging social media marketing campaigns with platform-specific strategies and community building tactics. Platform optimization: 1. Facebook: video content (60% engagement boost), Facebook Groups, live streaming, Stories format. 2. Instagram: high-quality visuals, Reels (22x more reach), hashtag strategy (5-10 relevant tags), influencer partnerships. 3. LinkedIn: professional content, industry insights, thought leadership, employee advocacy programs. 4. TikTok: trending audio, behind-the-scenes, user-generated content, hashtag challenges. Content creation framework: 1. 80/20 rule: 80% valuable content, 20% promotional, consistent brand voice across platforms. 2. Content pillars: educational (30%), entertaining (25%), inspirational (25%), promotional (20%). 3. Visual consistency: brand colors, fonts, logo placement, template designs for recognition. Engagement strategies: 1. Community management: respond within 2 hours, personalized responses, proactive engagement. 2. User-generated content: branded hashtags, contests, customer spotlights, reposting strategy. 3. Live content: Q&A sessions, product launches, behind-the-scenes, real-time interaction. Analytics and optimization: 1. Key metrics: engagement rate (3-5% good), reach, impressions, follower growth rate. 2. Content performance: video completion rates, click-through rates, save rates, share rates. 3. Audience insights: demographics, optimal posting times, content preferences. Influencer collaboration: micro-influencers (1K-100K followers), authentic partnerships, contract negotiations, performance tracking with ROI measurement.

Master platform-specific copywriting for maximum social media engagement. Platform specifications: 1. Twitter: 280 characters, 1-2 hashtags, newsjacking opportunities. 2. LinkedIn: professional tone, 1300 character sweet spot, industry insights. 3. Facebook: casual tone, 40-80 characters for high engagement, community focus. 4. Instagram: visual-first, longer captions OK, 10-30 hashtags, story highlights. 5. TikTok: trending sounds, casual language, hook in first 3 seconds. Copy formulas: 1. Hook-Value-CTA: attention grabber → useful content → clear action. 2. Problem-Solution-Proof: pain point → your answer → social proof. 3. Story-Lesson-Link: personal anecdote → key takeaway → resource. Content types: 1. Educational: tips, tutorials, how-tos with carousel posts. 2. Behind-the-scenes: process videos, team spotlights, company culture. 3. User-generated content: customer photos, testimonials, reviews. Hashtag strategy: mix of broad (#marketing) and niche (#b2bsaasmarketing) tags. Posting optimization: platform-specific peak times, consistent brand voice, engagement within first hour crucial for algorithm boost.