#multi-platform

Develop cohesive content strategy across multiple platforms and formats. Platform optimization: 1. Instagram: 1080×1080 square images, 9:16 stories, carousel posts for engagement. 2. LinkedIn: professional tone, 1200×628 link previews, native video performs 5x better. 3. TikTok: vertical 9:16 format, 15-60 seconds, trending audio integration. 4. YouTube: custom thumbnails, 16:9 aspect ratio, eye-catching titles under 60 characters. Content pillars (80/20 rule): 80% valuable content (educational, entertaining), 20% promotional. Editorial calendar: 1. Content themes by weekday (Monday motivation, Wednesday wisdom). 2. Seasonal campaigns: holiday content, industry events, product launches. 3. Content recycling: one core idea adapted for 5-7 different formats. Production workflow: 1. Batch creation: film multiple pieces in single session. 2. Template systems: consistent branding across platforms. 3. Approval process: stakeholder review, compliance checking. Analytics: engagement rates by platform, content type performance, optimal posting times analysis.