#keyword-research

Master search engine optimization with technical SEO, content optimization, and link building strategies for improved rankings. Technical SEO fundamentals: 1. Site speed optimization: Core Web Vitals, LCP <2.5s, FID <100ms, CLS <0.1. 2. Mobile optimization: responsive design, mobile-first indexing, page speed insights. 3. Site structure: URL hierarchy, internal linking, XML sitemaps, robots.txt optimization. On-page optimization: 1. Keyword research: search volume, competition analysis, long-tail keywords (70% less competitive). 2. Title tags: primary keyword within 60 characters, compelling CTR optimization. 3. Meta descriptions: 155 characters, call-to-action inclusion, snippet optimization. 4. Header structure: H1 (one per page), H2-H6 hierarchy, keyword integration. Content optimization: 1. Content length: 1500+ words for competitive keywords, comprehensive topic coverage. 2. Semantic SEO: related keywords, topic clusters, entity optimization, user intent matching. 3. Featured snippets: question-answer format, numbered lists, structured data markup. Link building strategies: 1. Digital PR: newsworthy content, journalist outreach, HARO (Help A Reporter Out) participation. 2. Guest posting: high-authority sites, relevant niches, natural link integration. 3. Broken link building: identify broken links, suggest replacement content, relationship building. Local SEO: 1. Google My Business: complete profile, regular updates, customer reviews management. 2. Local citations: NAP consistency (Name, Address, Phone), directory submissions. Monitoring tools: Google Search Console, SEMrush, Ahrefs for keyword tracking, ranking monitoring, technical audits, competitor analysis.

Conduct effective keyword research. Process: 1. Identify seed keywords for niche. 2. Use tools (Ahrefs, SEMrush, Google Keyword Planner). 3. Analyze search volume and difficulty. 4. Find long-tail opportunities. 5. Check competitor rankings. 6. Assess search intent (informational, transactional). 7. Group keywords into clusters. 8. Prioritize by ROI potential. Focus on relevance over volume. Target quick wins and long-term plays.