Content strategy editorial calendar planning

Develop comprehensive content strategy with systematic editorial planning. Content audit: 1. Existing content inventory: blog posts, social media, emails, videos. 2. Performance analysis: top-performing topics, formats, publishing times. 3. Gap identification: missing topics, underserved audience segments. Content pillars (80/20 rule): 80% educational/entertaining, 20% promotional. Pillar examples: industry insights, how-to guides, behind-the-scenes, customer stories. Editorial calendar structure: 1. Monthly themes aligned with business goals and seasonal trends. 2. Weekly content mix: 2 blog posts, 5 social posts, 1 newsletter, 1 video. 3. Content formats: articles (1500-2500 words), infographics, podcasts, webinars. Publishing schedule: optimal times based on audience analytics (LinkedIn: Tuesday-Thursday 9-11am, Instagram: Wednesday-Friday 11am-1pm). Content production workflow: ideation → outline → first draft → review → final edit → publish → promote. Tools: CoSchedule for calendar management, Airtable for content database, BuzzSumo for topic research.