#editorial-calendar

Develop comprehensive content marketing strategies with creation workflows and multi-channel distribution plans. Content strategy framework: 1. Audience research: buyer personas, pain points, content consumption preferences, journey stage alignment. 2. Competitive analysis: content gaps, successful formats, differentiation opportunities, SERP analysis. 3. Content pillars: expertise areas, consistent themes, brand messaging, thought leadership topics. Content creation process: 1. Editorial calendar: content themes, seasonal planning, production timelines, resource allocation. 2. Content formats: blog posts (1500-2500 words), infographics, videos, podcasts, case studies, whitepapers. 3. SEO integration: keyword research, topic clusters, internal linking, search intent optimization. Distribution strategy: 1. Owned media: company blog, website, email newsletter, social media profiles. 2. Earned media: guest posting, PR outreach, influencer mentions, media coverage. 3. Paid promotion: content amplification, social media ads, native advertising, sponsored content. Content repurposing: 1. Blog post → infographic → video → social posts → email series → podcast episode. 2. Long-form content breakdown: chapters, key points, quotes, statistics extraction. 3. Platform optimization: LinkedIn articles, Twitter threads, Instagram carousels, TikTok videos. Performance measurement: 1. Engagement metrics: time on page, bounce rate, social shares, comments, saves. 2. Conversion metrics: lead generation, email signups, demo requests, sales attribution. 3. SEO impact: organic traffic growth, keyword rankings, backlink acquisition. Content governance: brand voice guidelines, approval workflows, compliance review, performance benchmarks for continuous optimization.

Develop comprehensive content strategy with systematic editorial planning. Content audit: 1. Existing content inventory: blog posts, social media, emails, videos. 2. Performance analysis: top-performing topics, formats, publishing times. 3. Gap identification: missing topics, underserved audience segments. Content pillars (80/20 rule): 80% educational/entertaining, 20% promotional. Pillar examples: industry insights, how-to guides, behind-the-scenes, customer stories. Editorial calendar structure: 1. Monthly themes aligned with business goals and seasonal trends. 2. Weekly content mix: 2 blog posts, 5 social posts, 1 newsletter, 1 video. 3. Content formats: articles (1500-2500 words), infographics, podcasts, webinars. Publishing schedule: optimal times based on audience analytics (LinkedIn: Tuesday-Thursday 9-11am, Instagram: Wednesday-Friday 11am-1pm). Content production workflow: ideation → outline → first draft → review → final edit → publish → promote. Tools: CoSchedule for calendar management, Airtable for content database, BuzzSumo for topic research.