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Improve free trial conversion rates. Trial design: optimal length 14-30 days (long enough to see value, short enough to create urgency). Friction: minimal (credit card optional for PLG). Activation: define 'aha moment' (e.g., send first campaign, create first report). Drive to activation: Day 1: wel...
Measure and optimize product-led growth with key PLG metrics. Core PLG metrics: 1. Time-to-Value (TTV): speed of first meaningful experience. 2. Product Qualified Lead (PQL): user behavior indicating sales readiness. 3. Free-to-paid conversion rate: trial/freemium to paying customer. 4. Expansion re...
