Product-led growth metric framework

Measure and optimize product-led growth with key PLG metrics. Core PLG metrics: 1. Time-to-Value (TTV): speed of first meaningful experience. 2. Product Qualified Lead (PQL): user behavior indicating sales readiness. 3. Free-to-paid conversion rate: trial/freemium to paying customer. 4. Expansion revenue: upsells and seat expansion from existing accounts. 5. Viral coefficient: new users brought by existing users. Measurement framework: 1. Define activation milestone clearly (e.g., created first project). 2. Track user journey stages: signup → activation → habit formation → monetization. 3. Cohort analysis: retention and expansion over time. 4. Segmentation: analyze by traffic source, company size, use case. Growth levers: 1. Reduce friction in signup/trial. 2. Accelerate time-to-value. 3. Build in-product sharing/collaboration. 4. Usage-based upgrade prompts. Tools: Amplitude, Mixpanel for behavior tracking, ProfitWell for revenue metrics, Reforge for PLG benchmarks.