#trial-conversion

Improve free trial conversion rates. Trial design: optimal length 14-30 days (long enough to see value, short enough to create urgency). Friction: minimal (credit card optional for PLG). Activation: define 'aha moment' (e.g., send first campaign, create first report). Drive to activation: Day 1: welcome email with quick-start guide. Day 2: in-app prompts to complete setup. Day 3: personal outreach from AE if high-value. Day 7: success check-in call. Day 10: case study email. Day 14: upgrade prompt with limited-time offer. Metrics: signup-to-activation rate (target 40%+), activation-to-paid rate (target 25-40%). Improve conversion: 1. Reduce time-to-value (better onboarding). 2. Demonstrate ROI during trial (analytics emails). 3. Offer incentives (20% off if paid before trial ends). 4. Human touch for enterprise (white-glove onboarding). 5. Remove friction from payment (one-click upgrade). Track where trial users drop off, optimize those moments.