#freemium

Optimize freemium to paid conversion funnel. Tactics: 1. Identify 'aha moment' and drive users to it quickly. 2. Set usage limits that encourage upgrade (seats, features, volume). 3. In-app upgrade prompts at high-intent moments. 4. Email nurture campaign highlighting premium value. 5. Limited-time offers and discounts. 6. Sales-assisted conversions for high-value users. Analyze conversion rates by cohort and channel. A/B test pricing and packaging. Target 2-5% free-to-paid conversion rate. Measure time-to-convert and LTV by segment.

Improve free trial conversion rates. Trial design: optimal length 14-30 days (long enough to see value, short enough to create urgency). Friction: minimal (credit card optional for PLG). Activation: define 'aha moment' (e.g., send first campaign, create first report). Drive to activation: Day 1: welcome email with quick-start guide. Day 2: in-app prompts to complete setup. Day 3: personal outreach from AE if high-value. Day 7: success check-in call. Day 10: case study email. Day 14: upgrade prompt with limited-time offer. Metrics: signup-to-activation rate (target 40%+), activation-to-paid rate (target 25-40%). Improve conversion: 1. Reduce time-to-value (better onboarding). 2. Demonstrate ROI during trial (analytics emails). 3. Offer incentives (20% off if paid before trial ends). 4. Human touch for enterprise (white-glove onboarding). 5. Remove friction from payment (one-click upgrade). Track where trial users drop off, optimize those moments.