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Design a 5-email onboarding sequence. Email 1: Welcome and first steps. Email 2: Key features tutorial. Email 3: Best practices and tips. Email 4: Success stories and use cases. Email 5: Check-in and support resources. Each should: 1. Have clear CTA. 2. Provide immediate value. 3. Build on previous ...
Improve free trial conversion rates. Trial design: optimal length 14-30 days (long enough to see value, short enough to create urgency). Friction: minimal (credit card optional for PLG). Activation: define 'aha moment' (e.g., send first campaign, create first report). Drive to activation: Day 1: wel...