#email-sequence

Design a 5-email onboarding sequence. Email 1: Welcome and first steps. Email 2: Key features tutorial. Email 3: Best practices and tips. Email 4: Success stories and use cases. Email 5: Check-in and support resources. Each should: 1. Have clear CTA. 2. Provide immediate value. 3. Build on previous email. 4. Include help resources. 5. Be mobile-optimized. 6. Have personal tone. Set new users up for success.

Multi-touch email campaign structure. Day 1: Introduction email (50 words, single CTA). Subject: '[Name], quick question about [pain point]'. Day 3: Value email (share case study, specific results). Day 5: Social proof email (customer quote, G2 review). Day 8: Video email (1-min personalized Loom). Day 12: Content email (share relevant blog post, no ask). Day 17: Different angle email (new pain point). Day 23: Break-up email ('Should I close your file?'). Track: open rate, click rate, reply rate. Stop sequence if prospect replies. Personalize first line each email. Use tool: Outreach, SalesLoft, Apollo. A/B test subject lines continuously.