#user-research

Conduct remote usability testing for mobile app. Plan: 1. Define research objectives and hypothesis. 2. Recruit 5-8 target users. 3. Create realistic task scenarios (e.g., 'Compete checkout'). 4. Set up moderation script. 5. Choose tool (UserTesting, Maze). 6. Observe and note pain points/success rates. 7. Calculate System Usability Scale (SUS) score. 8. Synthesize findings into actionable improvements. Include consent form template.

Conduct comprehensive user research program. Process: 1. Define research objectives and key questions. 2. Create user interview guide with open-ended questions. 3. Conduct usability testing sessions with task scenarios. 4. Implement surveys for quantitative data collection. 5. Perform competitive analysis and market research. 6. Create user personas based on research findings. 7. Build empathy maps and customer journey maps. 8. Synthesize insights into actionable product recommendations. Include recruitment criteria and analysis templates.

Design a comprehensive user research interview protocol. Structure: 1. Introduction and rapport building (5 min). 2. Background questions (user context, current workflow). 3. Behavioral questions (tell me about a time...). 4. Pain point exploration (what frustrates you?). 5. Solution validation (prototype feedback). 6. Wrap-up and thank you. Use open-ended questions. Avoid leading questions. Practice active listening. Record with permission. Aim for 30-45 min interviews. Synthesize findings into insights and themes.

Systematically gather and analyze customer feedback for product insights. Collection channels: 1. In-app feedback widgets (Hotjar, UserVoice). 2. Post-interaction surveys (after support, purchase, feature use). 3. Regular customer interviews (monthly with different segments). 4. Feature request boards (public voting system). 5. Support ticket analysis (common themes and requests). 6. Social media monitoring (Twitter, Reddit mentions). Analysis framework: 1. Categorize feedback by theme (usability, feature requests, bugs). 2. Volume tracking: how often each issue appears. 3. Customer segment analysis: enterprise vs. SMB needs. 4. Urgency scoring: revenue impact + user frustration level. Tools: Airtable for tracking, sentiment analysis for social mentions, ProfitWell for cancellation reasons. Action loop: weekly feedback review → prioritization → roadmap updates → customer communication about fixes/features shipped.