#ux

Conduct comprehensive user research program. Process: 1. Define research objectives and key questions. 2. Create user interview guide with open-ended questions. 3. Conduct usability testing sessions with task scenarios. 4. Implement surveys for quantitative data collection. 5. Perform competitive analysis and market research. 6. Create user personas based on research findings. 7. Build empathy maps and customer journey maps. 8. Synthesize insights into actionable product recommendations. Include recruitment criteria and analysis templates.

Improve conversions with CRO. Testing framework: 1. Analyze user behavior (heatmaps, recordings). 2. Identify friction points. 3. Form hypothesis for improvement. 4. A/B test one variable at a time. 5. Statistical significance before conclusions. 6. Test headlines, CTAs, images, layouts. 7. Mobile vs desktop optimization. 8. Continuous iteration cycle. Use tools like Optimizely or VWO. Prioritize high-traffic pages.

Design a comprehensive user research interview protocol. Structure: 1. Introduction and rapport building (5 min). 2. Background questions (user context, current workflow). 3. Behavioral questions (tell me about a time...). 4. Pain point exploration (what frustrates you?). 5. Solution validation (prototype feedback). 6. Wrap-up and thank you. Use open-ended questions. Avoid leading questions. Practice active listening. Record with permission. Aim for 30-45 min interviews. Synthesize findings into insights and themes.

Design high-converting landing pages. Best practices: 1. Single clear goal/CTA. 2. Attention-grabbing headline. 3. Compelling subheadline. 4. Hero image or video. 5. Benefits over features. 6. Social proof (testimonials, logos). 7. Urgency or scarcity elements. 8. Mobile-responsive design. Remove navigation to reduce exits. Use contrasting CTA buttons. Keep forms short.