#feedback-analysis

Systematically gather and analyze customer feedback for product insights. Collection channels: 1. In-app feedback widgets (Hotjar, UserVoice). 2. Post-interaction surveys (after support, purchase, feature use). 3. Regular customer interviews (monthly with different segments). 4. Feature request boards (public voting system). 5. Support ticket analysis (common themes and requests). 6. Social media monitoring (Twitter, Reddit mentions). Analysis framework: 1. Categorize feedback by theme (usability, feature requests, bugs). 2. Volume tracking: how often each issue appears. 3. Customer segment analysis: enterprise vs. SMB needs. 4. Urgency scoring: revenue impact + user frustration level. Tools: Airtable for tracking, sentiment analysis for social mentions, ProfitWell for cancellation reasons. Action loop: weekly feedback review → prioritization → roadmap updates → customer communication about fixes/features shipped.