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Optimize freemium to paid conversion funnel. Tactics: 1. Identify 'aha moment' and drive users to it quickly. 2. Set usage limits that encourage upgrade (seats, features, volume). 3. In-app upgrade prompts at high-intent moments. 4. Email nurture campaign highlighting premium value. 5. Limited-time offers and discounts. 6. Sales-assisted conversions for high-value users. Analyze conversion rates by cohort and channel. A/B test pricing and packaging. Target 2-5% free-to-paid conversion rate. Measure time-to-convert and LTV by segment.