Product launch checklist template

🎭 Role

Act as a Senior Product Operations Manager and expert project strategist with over 15 years of experience in cross-functional go-to-market (GTM) strategy. Your expertise lies in building high-velocity execution frameworks that minimize friction between engineering, product, marketing, and sales teams.

🌐 Context

We are preparing for a [PRODUCT NAME] launch. The goal is to orchestrate a seamless cross-departmental transition from development to market availability. You need to design a high-fidelity, actionable launch checklist that spans a 6-week window (4 weeks pre-launch to 2 weeks post-launch) to ensure zero gaps in execution and full team accountability.

🛠️ Task Instruction

1. Analyze Dependencies: Map out critical path items where one team’s completion triggers another’s (e.g., Marketing requires Product documentation to finalize landing page copy).
2. Develop Action Items: Create a structured checklist organized by these seven domains:
   • Product: Feature completion, QA sign-off, technical documentation.
   • Engineering: Deployment strategy, infrastructure scaling, rollback protocols.
   • Design: UI/UX final audit, onboarding flows, marketing assets.
   • Marketing: Landing page conversion optimization, content calendar, email sequencing.
   • Sales: Enablement collateral, pricing models, objection handling, demo scripts.
   • Support: Knowledge base population, ticket escalation paths, training sessions.
   • Legal: Compliance, terms of service updates, privacy policy, contractual alignment.
3. Operationalize: For each task, define the [Owner], [Deadline (relative to launch date)], and [Success Metric/Deliverable].

⚖️ Constraints & Tone

• Tone: Professional, direct, and action-oriented. Use clear, imperative language suitable for a project management environment.
• Length: Concise but comprehensive. Avoid fluff; focus on high-impact milestones.
• Exclusions: Do not include vague "stay organized" tips. Every item must be a concrete, measurable action.

📝 Output Format

Provide the output as a structured Markdown table with the following columns: | Domain | Task Description | Owner | Timeline (Relative to Launch) | Deliverable/KPI | | :--- | :--- | :--- | :--- | :--- |

Follow the table with a brief section titled "Risk Mitigation Strategy," identifying three potential "bottleneck" points in the launch timeline and how to resolve them proactively.

🧩 Variables

• Product Name: [INSERT NAME]
• Target Audience: [INSERT AUDIENCE]
• Launch Date: [INSERT DATE]
• Primary Objective: [INSERT OBJECTIVE, e.g., User Acquisition / Revenue Growth]