#platform-optimization

Master platform-specific copywriting for maximum social media engagement. Platform specifications: 1. Twitter: 280 characters, 1-2 hashtags, newsjacking opportunities. 2. LinkedIn: professional tone, 1300 character sweet spot, industry insights. 3. Facebook: casual tone, 40-80 characters for high engagement, community focus. 4. Instagram: visual-first, longer captions OK, 10-30 hashtags, story highlights. 5. TikTok: trending sounds, casual language, hook in first 3 seconds. Copy formulas: 1. Hook-Value-CTA: attention grabber → useful content → clear action. 2. Problem-Solution-Proof: pain point → your answer → social proof. 3. Story-Lesson-Link: personal anecdote → key takeaway → resource. Content types: 1. Educational: tips, tutorials, how-tos with carousel posts. 2. Behind-the-scenes: process videos, team spotlights, company culture. 3. User-generated content: customer photos, testimonials, reviews. Hashtag strategy: mix of broad (#marketing) and niche (#b2bsaasmarketing) tags. Posting optimization: platform-specific peak times, consistent brand voice, engagement within first hour crucial for algorithm boost.