#saas-metrics

Identify where users are leaving your SaaS. Analysis points: 1. Onboarding drop-off. 2. Feature usage vs frequency. 3. Payment failure rates. 4. Specific 'churn' triggers (e.g., price increase). 5. Re-engagement email strategy logic. Data-driven visualization mapping the entire user lifecycle.

Analyze user retention using cohort analysis. Deliverables: 1. Cohort table showing retention % by signup month. 2. Heatmap visualization with color gradient (green=high, red=low). 3. Retention curves comparing different cohorts. 4. Calculate Day 1, Day 7, Day 30 retention rates. 5. Identify trends and anomalies with statistical annotations. Use Python (pandas, seaborn) or SQL + BI tool. Include actionable insights for product team.

Track key SaaS metrics. Core metrics: 1. MRR/ARR (monthly/annual recurring revenue). 2. Growth rate (MoM, YoY). 3. CAC and LTV. 4. Churn rate (customer and revenue). 5. NRR (net revenue retention). 6. ACV (average contract value). 7. Expansion revenue. 8. Cash runway. Use tools like ChartMogul or build custom. Monitor daily. Segment by plan, channel, cohort. Share with team regularly.

Design and optimize subscription business models for recurring revenue. Subscription metrics: 1. Monthly Recurring Revenue (MRR): predictable monthly income. 2. Customer Lifetime Value (LTV): total revenue from average customer. 3. Churn rate: monthly customer cancellation rate. 4. Net Revenue Retention (NRR): expansion minus churn from existing customers. Pricing strategies: 1. Good/Better/Best: clear upgrade path with anchoring. 2. Usage-based: pay for what you consume (aligns value with cost). 3. Flat rate: simple but may leave money on table. 4. Freemium: free tier with paid features/limits. Retention optimization: 1. Onboarding: drive time-to-value and habit formation. 2. Feature usage tracking: identify at-risk customers. 3. Proactive support: reach out before problems escalate. 4. Engagement campaigns: email, in-app notifications for inactive users. Pricing experiments: test with new customers only, analyze conversion and retention impact. Tools: ChartMogul, ProfitWell for subscription analytics, Zuora for billing management.