#press-release

Draft a newsworthy press release for a product launch. Format: 1. Attention-grabbing headline (10-12 words). 2. Dateline and lead paragraph (who, what, when, where, why). 3. Quote from CEO or executive. 4. Supporting details and benefits. 5. Second quote from customer or partner. 6. Boilerplate company description. 7. Media contact information. Follow AP style. Keep to 400-500 words. Include multimedia assets note. Optimize for journalist pickup and wire distribution.

Write effective press releases that capture media attention and drive coverage. Press release structure: 1. Headline: newsworthy, keyword-rich, under 70 characters. 2. Dateline: location and release date. 3. Lead paragraph: who, what, when, where, why in first 25 words. 4. Body paragraphs: supporting details, quotes, background information. 5. Boilerplate: company description, contact information. Newsworthiness factors: 1. Timeliness: recent events, trending topics. 2. Impact: affects large audience or important outcomes. 3. Proximity: local interest, geographic relevance. 4. Prominence: recognizable names, industry leaders. 5. Conflict: disputes, competitive dynamics. Quote integration: 1. Executive quotes: strategic vision, company positioning. 2. Expert quotes: industry context, technical explanation. 3. Customer quotes: real results, user experience. Distribution strategy: 1. Media list building: relevant journalists, industry publications. 2. Personalized outreach: target specific beats, reference recent articles. 3. Timing optimization: Tuesday-Thursday, 10am-2pm for maximum attention. Follow-up process: 1. One week follow-up: brief check-in, additional information offer. 2. Exclusive offers: special access, interviews, additional data.