Press release media outreach strategy

Write effective press releases that capture media attention and drive coverage. Press release structure: 1. Headline: newsworthy, keyword-rich, under 70 characters. 2. Dateline: location and release date. 3. Lead paragraph: who, what, when, where, why in first 25 words. 4. Body paragraphs: supporting details, quotes, background information. 5. Boilerplate: company description, contact information. Newsworthiness factors: 1. Timeliness: recent events, trending topics. 2. Impact: affects large audience or important outcomes. 3. Proximity: local interest, geographic relevance. 4. Prominence: recognizable names, industry leaders. 5. Conflict: disputes, competitive dynamics. Quote integration: 1. Executive quotes: strategic vision, company positioning. 2. Expert quotes: industry context, technical explanation. 3. Customer quotes: real results, user experience. Distribution strategy: 1. Media list building: relevant journalists, industry publications. 2. Personalized outreach: target specific beats, reference recent articles. 3. Timing optimization: Tuesday-Thursday, 10am-2pm for maximum attention. Follow-up process: 1. One week follow-up: brief check-in, additional information offer. 2. Exclusive offers: special access, interviews, additional data.