#pr

Draft a newsworthy press release for a product launch. Format: 1. Attention-grabbing headline (10-12 words). 2. Dateline and lead paragraph (who, what, when, where, why). 3. Quote from CEO or executive. 4. Supporting details and benefits. 5. Second quote from customer or partner. 6. Boilerplate company description. 7. Media contact information. Follow AP style. Keep to 400-500 words. Include multimedia assets note. Optimize for journalist pickup and wire distribution.

Handle crises with communication plan. Framework: 1. Identify potential crises. 2. Crisis response team. 3. Communication protocols (who says what, when). 4. Internal communication first. 5. External stakeholder messaging. 6. Media strategy if needed. 7. Social media monitoring and response. 8. Post-crisis review. Be transparent, quick, and empathetic. Have templates ready. Practice scenarios. Speed matters.