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Deliver personalized demos that convert. Pre-demo research (30 mins): 1. Company website, recent news, LinkedIn. 2. Prospect's role, responsibilities, pain points from discovery. 3. Current tools they use (from conversation or SimilarWeb). Demo customization: 1. Use prospect's company name in demo e...
Build recommendation systems using collaborative filtering, content-based filtering, and hybrid approaches for personalization. Collaborative filtering approaches: 1. User-based CF: find similar users, recommend items liked by similar users, cosine similarity calculation. 2. Item-based CF: find simi...
Use personalized video to stand out. When to use video: 1. High-value accounts (worth the time). 2. Multiple failed touch attempts. 3. Complex value prop (better shown than written). 4. Re-engagement of cold leads. Video structure (60-90 seconds): 1. Personalized intro (10s): 'Hi [Name], I'm [You]. ...
Handle customization requests. Response: 1. Confirm customization options available. 2. Explain customization process. 3. Provide pricing for custom work. 4. Show examples of previous customizations. 5. Outline additional lead time. 6. Clarify return policy for custom items. 7. Request detailed spec...
Personalize outbound emails efficiently. Research (2-3 mins per prospect): 1. Recent LinkedIn post or company news. 2. Mutual connections. 3. Technology they use (BuiltWith, SimilarWeb). 4. Recent job postings (indicates growth/pain). Personalization tiers: High-value accounts (custom per person): '...
