#loom

Use personalized video to stand out. When to use video: 1. High-value accounts (worth the time). 2. Multiple failed touch attempts. 3. Complex value prop (better shown than written). 4. Re-engagement of cold leads. Video structure (60-90 seconds): 1. Personalized intro (10s): 'Hi [Name], I'm [You]. I was looking at [Company]...' 2. Relevant observation (20s): '...and noticed you recently [trigger event]. Congrats!' 3. Value prop (20s): 'We help companies like yours [achieve outcome].' 4. Specific example (15s): 'For example, [Customer] saw [specific result].' 5. Call to action (5s): 'Would 15 minutes next week work to explore if this fits?' Production: use Loom or Vidyard, share screen showing their website/LinkedIn, show your face (builds trust), smile and be enthusiastic. Send via: email (embed thumbnail), LinkedIn message. Track: video view rate (60%+), watch time (>75%). Reply rate: typically 3-5x higher than text email.