#demo

Deliver personalized demos that convert. Pre-demo research (30 mins): 1. Company website, recent news, LinkedIn. 2. Prospect's role, responsibilities, pain points from discovery. 3. Current tools they use (from conversation or SimilarWeb). Demo customization: 1. Use prospect's company name in demo environment. 2. Import sample data relevant to their industry. 3. Show workflow that mirrors their process. 4. Address specific pain points discovered. 5. Skip features they don't care about. Opening: 'Based on our conversation, I've customized this to show...' Throughout: ask confirming questions ('Is this how you currently do it?'). End: clear CTA and next steps. Follow-up: personalized recap email with screenshots.

Structure demos as compelling stories. Narrative arc: 1. Setup (current state/pain): 'Most companies handle [process] manually, which leads to [problems].' 2. Conflict (implications): 'One company I worked with was spending 40 hours/month on this, causing delayed decisions.' 3. Resolution (solution): 'Here's how we solve this.' then demo specific workflow. 4. Transformation (future state): 'Now they complete this in 2 hours and make decisions in real-time.' Story principles: be specific (use names, numbers), create relatability (similar to their situation), show don't tell (actually do it in the product vs talking about it). Pacing: slow down for key moments, pause for questions, check understanding ('Does this make sense for your workflow?'). Return to their pain points: 'Remember you mentioned [pain]? This is how we address it.' Practice delivery 10x before client-facing.