#microcopy

Write helpful, human UX microcopy for common scenarios. Examples: 1. Form validation errors (specific, actionable). 2. Empty states (encouraging, with clear next steps). 3. Loading messages (reassuring, branded). 4. Success confirmations (celebratory but brief). 5. 404 pages (helpful navigation options). Follow principles: be clear, be concise, be human. Avoid technical jargon and blame. Provide solutions, not just problems. Include tone of voice guidelines for consistency.

Craft effective UX copy and microcopy that guides users and reduces friction. Microcopy audit: 1. Error messages: clear explanation of problem + actionable solution. 2. Button labels: specific action verbs (Download Report vs. Click Here). 3. Form instructions: contextual help, inline validation feedback. 4. Empty states: helpful guidance when no content exists. 5. Loading states: progress indication with estimated time. Writing principles: 1. Clarity over cleverness: straightforward language wins over witty copy. 2. User's mental model: use terminology they understand, not internal jargon. 3. Scannable format: bullet points, short sentences, generous white space. 4. Progressive disclosure: reveal information when needed, not all at once. Voice and tone framework: 1. Brand personality: professional, friendly, authoritative (choose 2-3 attributes). 2. Situational adaptation: supportive for errors, encouraging for onboarding. Content testing: 1. A/B testing: button labels, headlines, form instructions. 2. User interviews: comprehension testing, terminology validation. 3. Analytics review: completion rates, drop-off points, support ticket analysis. Tools: Grammarly for clarity, Hemingway for readability, UserVoice for feedback collection.