#interface-copy

Craft effective UX copy and microcopy that guides users and reduces friction. Microcopy audit: 1. Error messages: clear explanation of problem + actionable solution. 2. Button labels: specific action verbs (Download Report vs. Click Here). 3. Form instructions: contextual help, inline validation feedback. 4. Empty states: helpful guidance when no content exists. 5. Loading states: progress indication with estimated time. Writing principles: 1. Clarity over cleverness: straightforward language wins over witty copy. 2. User's mental model: use terminology they understand, not internal jargon. 3. Scannable format: bullet points, short sentences, generous white space. 4. Progressive disclosure: reveal information when needed, not all at once. Voice and tone framework: 1. Brand personality: professional, friendly, authoritative (choose 2-3 attributes). 2. Situational adaptation: supportive for errors, encouraging for onboarding. Content testing: 1. A/B testing: button labels, headlines, form instructions. 2. User interviews: comprehension testing, terminology validation. 3. Analytics review: completion rates, drop-off points, support ticket analysis. Tools: Grammarly for clarity, Hemingway for readability, UserVoice for feedback collection.