Product launch go-to-market checklist

Execute successful product launches with comprehensive checklist. Pre-launch (4 weeks): 1. Beta testing with select customers, gather feedback. 2. Documentation: user guides, FAQ, API docs if applicable. 3. Support training: brief customer success team on new features. 4. Marketing materials: landing pages, email campaigns, blog posts. 5. Analytics setup: tracking for new feature adoption. Launch week: 1. Feature flag rollout (gradual 1% → 10% → 50% → 100%). 2. Announcement email to existing users. 3. Social media posts with screenshots/videos. 4. Press outreach for major releases. 5. Monitor support channels for questions/issues. Post-launch (2 weeks): 1. Adoption metrics review. 2. User feedback collection and analysis. 3. Bug triage and hotfixes. 4. Success metrics evaluation vs. goals. 5. Retrospective with team on what worked/what didn't.