Sales demo storytelling narrative arc

Structure demos as compelling stories. Narrative arc: 1. Setup (current state/pain): 'Most companies handle [process] manually, which leads to [problems].' 2. Conflict (implications): 'One company I worked with was spending 40 hours/month on this, causing delayed decisions.' 3. Resolution (solution): 'Here's how we solve this.' then demo specific workflow. 4. Transformation (future state): 'Now they complete this in 2 hours and make decisions in real-time.' Story principles: be specific (use names, numbers), create relatability (similar to their situation), show don't tell (actually do it in the product vs talking about it). Pacing: slow down for key moments, pause for questions, check understanding ('Does this make sense for your workflow?'). Return to their pain points: 'Remember you mentioned [pain]? This is how we address it.' Practice delivery 10x before client-facing.