#subscription

Develop a retention script for cancellation requests. Strategy: 1. Acknowledge their decision respectfully. 2. Ask open-ended question about reason. 3. Listen actively to their concerns. 4. Offer targeted solutions (pause subscription, discount, feature upgrade). 5. Highlight value they'll lose. 6. Present limited-time retention offer. 7. Make cancellation easy if they insist. 8. Request feedback for improvement. Never be pushy or manipulative.

Optimize subscription business. Levers: 1. Pricing tiers and packaging. 2. Free trial vs freemium. 3. Seamless signup and payment. 4. Onboarding for activation. 5. Feature gating and upsells. 6. Dunning for failed payments. 7. Pause option instead of cancel. 8. Annual prepay incentives. Focus on LTV:CAC and retention. Monthly vs annual billing considerations. Self-serve vs sales-assisted. Optimize each funnel stage.