#social-media-ads

Master Facebook Ads targeting. Tactics: 1. Core audiences (demographics, interests, behaviors). 2. Custom audiences (website visitors, customer list). 3. Lookalike audiences from best customers. 4. Interest layering for precision. 5. Exclude converters to avoid waste. 6. Campaign Budget Optimization. 7. Creative testing with DCO. 8. Conversion API for accurate tracking. Use Advantage+ campaigns and implement retargeting funnels.