#facebook-ads

Master PPC advertising with Google Ads, Facebook Ads, and advanced bidding strategies for maximum ROI. Google Ads optimization: 1. Campaign structure: ad groups with 5-20 related keywords, single keyword ad groups (SKAGs) for high-volume terms. 2. Keyword strategy: exact match for conversions, broad match modifier for discovery, negative keywords for irrelevant traffic. 3. Ad extensions: sitelinks, callouts, structured snippets, location extensions (increase CTR 10-15%). Quality Score improvement: 1. Expected CTR: compelling ad copy, keyword-ad alignment, historical performance. 2. Ad relevance: keyword inclusion in headlines, dynamic keyword insertion, ad group theming. 3. Landing page experience: page load speed <3s, mobile optimization, content relevance. Facebook Ads strategy: 1. Audience targeting: custom audiences (email lists, website visitors), lookalike audiences (1-2% similarity). 2. Creative testing: video vs image, carousel vs single image, A/B testing ad components. 3. Campaign objectives: awareness, traffic, engagement, conversions, catalog sales alignment. Bidding strategies: 1. Manual CPC: full control, suitable for new accounts, testing phases. 2. Target CPA: automated bidding, historical data requirement, goal-based optimization. 3. Target ROAS: return on ad spend goals, e-commerce optimization, performance tracking. Performance monitoring: 1. Key metrics: CTR (2-5% good), CPC, conversion rate, cost per acquisition. 2. Attribution modeling: first-click, last-click, position-based, data-driven attribution. Budget optimization: dayparting, geographic targeting, device bid adjustments, seasonal scaling strategies.

Master Facebook Ads targeting. Tactics: 1. Core audiences (demographics, interests, behaviors). 2. Custom audiences (website visitors, customer list). 3. Lookalike audiences from best customers. 4. Interest layering for precision. 5. Exclude converters to avoid waste. 6. Campaign Budget Optimization. 7. Creative testing with DCO. 8. Conversion API for accurate tracking. Use Advantage+ campaigns and implement retargeting funnels.