#scoring

Qualify inbound leads with BANT framework. Budget: 'Have you allocated budget for this initiative?' or 'What's your expected investment range?' Authority: 'Who else is involved in this decision?' Identify all decision makers and influencers. Need: 'What's driving this evaluation now?' 'What happens if you don't solve this?' Timeline: 'When do you need this implemented?' 'What's driving that timeline?' Scoring: Each element 0-2 points. 7-8: hot lead (immediate action). 5-6: warm lead (nurture). 0-4: unqualified (marketing nurture or disqualify). Sample questions: 'Walk me through your decision-making process.' 'What does success look like?' Disqualify respectfully if not a fit. Document in CRM. Pass qualified leads to AE within 5 minutes for best conversion.

Professional bread scoring using lame (razor blade). Patterns: 1. Single Slash (bâtard): 45-degree angle, 1/2 inch deep, swift motion. 2. Cross Score (boule): two perpendicular cuts. 3. Leaf Pattern: multiple curved cuts. 4. Wheat Stalk: S-curve with diagonal cuts. Technique: hold lame at 30-45 degree angle for ear formation. Score just before baking. Dust with rice flour for contrast. Explain steam's role in oven spring and crust formation. Proper depth ensures predictable expansion.