#bant

Master the sales discovery call using BANT framework. Structure: 1. Build rapport and set agenda (5 min). 2. Budget (what's allocated for this problem?). 3. Authority (who makes the decision?). 4. Need (what's the pain point and impact?). 5. Timeline (when do you need this solved?). Use open-ended questions. Practice active listening. Take detailed notes. Identify red flags early. Qualify or disqualify quickly. End with clear next steps. Aim for 30-45 min calls. Follow up within 24 hours with summary email.

Qualify inbound leads with BANT framework. Budget: 'Have you allocated budget for this initiative?' or 'What's your expected investment range?' Authority: 'Who else is involved in this decision?' Identify all decision makers and influencers. Need: 'What's driving this evaluation now?' 'What happens if you don't solve this?' Timeline: 'When do you need this implemented?' 'What's driving that timeline?' Scoring: Each element 0-2 points. 7-8: hot lead (immediate action). 5-6: warm lead (nurture). 0-4: unqualified (marketing nurture or disqualify). Sample questions: 'Walk me through your decision-making process.' 'What does success look like?' Disqualify respectfully if not a fit. Document in CRM. Pass qualified leads to AE within 5 minutes for best conversion.