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Analyze qualitative data using Braun & Clarke's thematic analysis framework. Six-phase process: 1. Familiarization: transcribe interviews verbatim, read/re-read data, note initial ideas. 2. Generate codes: systematic coding across entire dataset, code for as many potential themes as possible. 3. Sea...
Design and conduct effective focus groups for qualitative insights. Planning: 1. Homogeneous groups: similar backgrounds to encourage discussion. 2. Group size: 6-10 participants for manageable discussion. 3. Number of groups: 3-5 per segment until saturation reached. 4. Recruitment: screening quest...
Code qualitative data systematically. Process: 1. Familiarize with data (read transcripts multiple times). 2. Generate initial codes (open coding, line-by-line). 3. Organize codes into categories (axial coding). 4. Identify themes and patterns (selective coding). 5. Create codebook with definitions ...
