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Code qualitative data systematically. Process: 1. Familiarize with data (read transcripts multiple times). 2. Generate initial codes (open coding, line-by-line). 3. Organize codes into categories (axial coding). 4. Identify themes and patterns (selective coding). 5. Create codebook with definitions and examples. 6. Code data using software (NVivo, Atlas.ti, MAXQDA). 7. Check inter-rater reliability. 8. Write analytic memos. Use inductive or deductive approach. Ensure saturation. Triangulate with other data sources. Report themes with supporting quotes.