#mobile-marketing

Develop mobile marketing strategies for app promotion and user acquisition with retention optimization. App Store Optimization (ASO): 1. Keyword optimization: app title, subtitle, keyword field, description optimization for discovery. 2. Visual assets: app icon, screenshots, preview videos, localization for different markets. 3. Reviews and ratings: user feedback management, review responses, rating optimization strategies. User acquisition channels: 1. Paid advertising: Apple Search Ads, Google App campaigns, Facebook app install ads. 2. Social media: TikTok app campaigns, Twitter app cards, LinkedIn sponsored content, influencer partnerships. 3. Cross-promotion: existing app portfolio, partner apps, app exchange networks. Campaign optimization: 1. Targeting: demographic targeting, behavioral audiences, lookalike audiences, custom audiences. 2. Creative testing: video ads, playable ads, static images, carousel ads, interactive demos. 3. Bid strategies: target CPA (Cost Per Acquisition), target ROAS, automated bidding. Retention strategies: 1. Onboarding optimization: user flow, tutorials, progressive disclosure, value demonstration. 2. Push notifications: personalization, timing optimization, frequency capping, deep linking. 3. In-app messaging: contextual messaging, feature announcements, retention campaigns. Analytics and attribution: 1. Mobile measurement: AppsFlyer, Adjust, Branch for attribution tracking, fraud prevention. 2. Cohort analysis: retention curves, lifetime value, churn analysis, engagement patterns. 3. Revenue optimization: in-app purchases, subscription models, ad revenue, monetization funnels. Re-engagement campaigns: retargeting lapsed users, win-back campaigns, app update notifications, feature highlights for user lifecycle optimization and long-term value maximization.

Execute SMS marketing effectively. Best practices: 1. Explicit opt-in with clear expectations. 2. Keep messages concise (160 characters). 3. Personalize with name or behavior. 4. Timing considerations (not too early/late). 5. Clear  value proposition. 6. Easy opt-out mechanism. 7. Frequency caps to avoid annoyance. 8. TCPA and GDPR compliance. Use Twilio or Attentive. High open rates but use sparingly.