#campaigns

Execute SMS marketing effectively. Best practices: 1. Explicit opt-in with clear expectations. 2. Keep messages concise (160 characters). 3. Personalize with name or behavior. 4. Timing considerations (not too early/late). 5. Clear  value proposition. 6. Easy opt-out mechanism. 7. Frequency caps to avoid annoyance. 8. TCPA and GDPR compliance. Use Twilio or Attentive. High open rates but use sparingly.

Run successful influencer campaigns. Process: 1. Define goals and KPIs. 2. Identify relevant influencers (micro, macro, mega). 3. Vet for authentic engagement. 4. Negotiate terms and deliverables. 5. Provide creative freedom with guidelines. 6. Track with UTM links and promo codes. 7. Measure ROI (engagement, reach, conversions). 8. Build long-term relationships. Use platforms like AspireIQ. Focus on brand alignment.

Leverage user-generated content. Campaign tactics: 1. Create branded hashtag. 2. Incentivize submissions (contest, feature). 3. Clear guidelines and examples. 4. Make participating easy. 5. Showcase best UGC across channels. 6. Request permission for reuse. 7. Engage with every submission. 8. Track campaign performance. UGC builds trust and reduces content creation costs. Use tools like TINT or Taggbox.