#kpis

Build a comprehensive product metrics dashboard. Key metrics: 1. Acquisition (signups, activation rate). 2. Engagement (DAU/MAU, feature adoption). 3. Retention (cohort analysis, churn rate). 4. Revenue (MRR, ARPU, LTV). 5. Referral (viral coefficient, NPS). Use AARRR (Pirate Metrics) framework. Create separate views for different stakeholders. Include trend lines and targets. Set up automated alerts for anomalies. Use tools like Mixpanel, Amplitude, or custom SQL dashboards.

Set and track Objectives and Key Results for product success. OKR structure: Objective (qualitative goal) + 3-5 Key Results (quantitative outcomes). Example: Objective: 'Improve user onboarding experience.' Key Results: 1. Increase DAU/MAU ratio from 15% to 25%. 2. Reduce time-to-first-value from 7 days to 3 days. 3. Achieve 70% completion rate for onboarding flow. Quarterly cycle: 1. Set OKRs at quarter start (team input + leadership alignment). 2. Weekly check-ins on progress. 3. Monthly OKR reviews with adjustments if needed. 4. Quarterly retrospective and grading (0-1.0 scale, 0.7 is good). Dashboard setup: automated tracking where possible, manual updates weekly. Leading vs. lagging indicators: track both activity metrics (features shipped) and outcome metrics (user satisfaction). Transparency: share OKRs across company for alignment.