#cadence

Multi-touch email campaign structure. Day 1: Introduction email (50 words, single CTA). Subject: '[Name], quick question about [pain point]'. Day 3: Value email (share case study, specific results). Day 5: Social proof email (customer quote, G2 review). Day 8: Video email (1-min personalized Loom). Day 12: Content email (share relevant blog post, no ask). Day 17: Different angle email (new pain point). Day 23: Break-up email ('Should I close your file?'). Track: open rate, click rate, reply rate. Stop sequence if prospect replies. Personalize first line each email. Use tool: Outreach, SalesLoft, Apollo. A/B test subject lines continuously.