Product analytics funnel analysis setup

Set up comprehensive funnel analytics to optimize conversion. Define key funnels: 1. Acquisition: landing page → signup → activation. 2. Conversion: trial start → paid conversion. 3. Engagement: login → core action → return visit. Track events: use event-based analytics (Amplitude, Mixpanel) not just pageviews. Event properties: user_id, timestamp, device, traffic source, feature variant. Conversion benchmarks: signup to activation 20-40%, trial to paid 15-25%, varies by industry. Analysis techniques: cohort analysis (retention over time), segmentation (power users vs. casual), funnel drop-off identification. Actionable insights: if 60% drop from signup to first use, focus on onboarding. A/B testing: experiment with different funnel steps. Reporting: weekly dashboards, monthly deep-dives, quarterly strategy reviews.