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Create a detailed competitive feature comparison. Matrix structure: 1. List 5-7 key competitors (rows). 2. Define 15-20 critical features (columns). 3. Score each: ✓ (has), ✗ (missing), ⚠ (partial). 4. Add pricing tier for each feature. 5. Highlight your product's unique features. 6. Identify feature gaps and opportunities. Use color coding for visual clarity. Include market positioning insights. Update quarterly. Use for product strategy and sales enablement.