#visual-design

Apply color psychology principles for effective visual communication. Color associations: 1. Red: energy, urgency, passion (call-to-action buttons, sale notifications). 2. Blue: trust, stability, professionalism (finance, healthcare, tech). 3. Green: growth, nature, money (environmental brands, finance). 4. Orange: creativity, enthusiasm, warmth (youth brands, food). 5. Purple: luxury, creativity, spirituality (beauty, premium products). Technical application: 1. 60-30-10 rule: dominant color (60%), secondary (30%), accent (10%). 2. Color harmony: complementary, triadic, analogous schemes using color wheel. 3. Cultural considerations: white = purity (Western) vs. mourning (Eastern). 4. Accessibility: sufficient contrast ratios, colorblind-friendly palettes. Tools: Adobe Color for palette generation, Coolors.co for exploration, WebAIM for contrast checking. Measurement: A/B testing color variations, engagement metrics, conversion rate impact.