#video-seo

Master video marketing with content production workflows and multi-platform distribution strategies for engagement. Video strategy development: 1. Content planning: audience personas, video types (educational, entertainment, testimonials), distribution channels. 2. Storytelling framework: hook (first 3 seconds), conflict/problem, resolution, call-to-action. 3. Brand integration: logo placement, color scheme, consistent style, brand messaging integration. Production workflow: 1. Pre-production: script writing, storyboarding, location scouting, talent coordination, equipment checklist. 2. Production: lighting setup (three-point lighting), audio quality (lavalier mics), multiple angles, B-roll footage. 3. Post-production: editing software (Adobe Premiere, Final Cut), color correction, audio mixing, subtitle addition. Platform optimization: 1. YouTube: SEO optimization, thumbnails, descriptions, end screens, playlist organization. 2. Instagram: square/vertical formats, Stories, IGTV, Reels (9:16 aspect ratio), hashtag strategy. 3. LinkedIn: professional content, native uploading, captions for silent viewing, industry insights. 4. TikTok: vertical format, trending sounds, quick cuts, relatable content, hashtag challenges. Content types: 1. Educational: how-to tutorials, industry insights, product demonstrations, expert interviews. 2. Behind-the-scenes: company culture, product development, team spotlights, process transparency. 3. User-generated content: customer testimonials, unboxing videos, usage examples, contest submissions. Performance metrics: 1. Engagement: view completion rate, likes, comments, shares, average view duration (>50% good). 2. Reach: impressions, reach, click-through rate, subscriber growth, social media mentions. Video SEO: keyword optimization, closed captions, video transcripts, thumbnail optimization, schema markup for enhanced search visibility.

Optimize videos for YouTube search. SEO factors: 1. Keyword-rich titles (front-loaded). 2. Detailed descriptions (200+ words). 3. Tags (mix of broad and specific). 4. Custom thumbnails with text. 5. Closed captions and transcripts. 6. Cards and end screens. 7. Playlists for session time. 8. Engagement signals (likes, comments, shares). Use TubeBuddy or VidIQ. Focus on CTR and watch time.